3 Ways to Boost Your Startup Culture

If your startup is struggling to keep good people? Here are 3 ways to boost your corporate culture and to change your startup culture.

1. Give your people THE GIFT OF TIME

Startups tend to run at a very fast pace, almost as hectic as an ad agency. So your team members need a break after meeting a tight deadline. So give them one. The number one thing you can give you people is extra time: Time off from work to refresh their enthusiasm for your mission or time just to be with their lives. It's a gift that they appreciate. I remember sending my team home early or away for the day so they could just clear their heads. When everyone is driving to make deadlines, they sacrifice their own time for the company. So give time away as a gift. I loved congratulating team members and then surprising them with time away from the office. "Great work, now, I don't want to see you here tomorrow." It's amazing what a surprise half day off will do for morale. 


In my agency days, we had a tradition of every month having a casual Friday Afternoon Club (FAC). Each member of the team would invite a client, a vendor or a business associate to FAC. It was a great opportunity to get to know you network a little bit better. It doesn't cost much, and you get to meet other influencers from your team's networks. The only rule, don't talk about business. Nothing happens on Friday afternoon except clock watching so, at least reclaim a couple of hours and get to know your team better.


Whether it's a birthday celebration or the completion on a tight deadline, you need to celebrate your team members and your company accomplishments. Everyone on your team works hard, and it's nice to feel valued. Celebrate your team member's birthdays. Make the day a big deal with streamers and balloons and lunch out as a group. There isn't anything worse than working on your birthday. So celebrate your people with a birthday celebration. Don't let your team know, but you are building a culture of honor when you celebrate someone's birthday. 

Written By Paul Vorreiter

Paul spent his career growing creative teams and designing marketing campaigns for multi-million dollar companies for agencies. Now he teaches creative strategies and secrets of growing your people that every company can use to win at business.