Let's get right to it; bad presentations cost your company money! You've probably been in a presentation before and wondered, "Get to the point, I have other things to do today." Sure you have, we all have.
Here are just five ways bad presentations are costing your company money:
1. Too much time to create.
While PowerPoint is the number one presentation software in the world, it is also the number one time-suck in business. Designed for engineers to share their findings, PowerPoint can eat up valuable hours of productivity if you and your team members don't have a plan for a presentation before opening their computer. I call it the "frozen template syndrome." The way we learned to use PowerPoint is wrong. If you don't know better, we start by opening up a new document and then choose a template. Then we start filling slide templates that don't communicate. Bullet-points aren't inspiring and don't help us tell a compelling story. The problem is that slide templates tend to freeze our brain. They get us stuck in filling in every bullet point instead of sharing the most information.
2. Your Presentation is too long.
Almost all of the sales presentations I see, the presenter tries to cram as much information into the allotted time. It doesn't work, and it is frustrating for the presenter as well as the audience. I recommend cutting the number of slides in half. Yup, in half. That way the presenter has time to discuss the important issues the audience wants to hear as well as giving them two minutes to discuss each slide. It allows for case studies to be shared and stories to be told that can resonate with an audience. So, my rule of thumb is time divided by two equals the total amount of slides that are possible to share comfortably. If you have 60 minutes for the presentation, that means you should present a maximum of 30 slides. And I do mean the maximum number of slides.
3. That "town hall meeting" just cost you $150,000.
You've probably sat there in a town hall meeting and wondered, "How much money the CEO is costing the company by presenting information that everyone in the room knows already." You start figuring out the hourly rate for your team and the sales department. It's amazing how much money is wasted by not preparing and practicing a good presentation. I once was in a town hall meeting with 1,300 employees that went on for an hour and a half. That's was a lot of dough to spend so we could hear the president of the company share information with us that everyone in the organization already knew. Was it worth it?
Don't get me wrong, town hall meetings are necessary, but every presenter can waste time during a town hall meeting by not being prepared to share their BEST information. So how do you keep this from happening? You need a plan. Gather a top-notch presentation team that can determine what the most valuable information is necessary to share and what can be shared in a follow-up email. Problems arise when we forget who we are presenting to and what they need to hear from us. Town Hall meetings are valuable, but let's have a plan when we gather the troops. I only caution that the clock is ticking and if you don't have a plan they can cost a company valuable time.
4. Template thinking kills communication
Ah, the slide template. When I help train business teams one of the first things I have them do when they start to design a presentation is to close their computer. We are used to using a slide template as a crutch we forget to use our brains to create better stories. One of the lessons I teach during the Presentation Workshop is how to create a presentation in under 10 minutes. To do this, I have teams stand and find a space to use sticky notes to map out their upcoming presentation. The images below are a team of business analysts for IDC.com in one of my Presentation Workshops. In just 10 minutes, participants created over 140 slide ideas they plan to use in their next presentation. The great thing about this exercise is that in a matter of minutes each participant created a captivating story that was far more interesting than a slide with five bullets on it.
5. Don't close sales deals
Bad sales presentation bore the audience. Nobody likes to sit through a long and boring sales presentation. They cost your company money, and they don't land new contracts. Right now, take a minute and think about how your sales team presents to potential clients. Is the sales deck tired and boring? Does it share valuable case studies? Is the team excited about sharing it with the client or are they relying on their sales abilities? What if you could change all that with one workshop. That's what The Presentation Workshop accomplishes for companies. It helps companies land more sales, share engaging information and helps build buy-in from your sales team.
Stop wasting money with your business presentations. Make them a powerful tool that can impact your bottom line. Call Paul today to discuss training options for your team.
Presentation Expert and Trainer, Paul Vorreiter works with business teams what want to transform how they utilize their business presentations. As a recovering creative director, Paul Vorreiter has spent over 25+ years using creativity to ignite team members, design and build million-dollar brands, and transform workplaces. Refocus your people to use their creative side, and your business presentations will transform.