Is there a language barrier between your event team and your marketing team?
Is your event marketing team not listening to you? That’s because marketing teams, creative staff, and web developers speak a different language. Thankfully there’s someone who can help you and your association bridge the gap between what you need to get done and how to do it.
How Paul Can Help Your Association
As a former creative and marketing director, I know how to speak the language of creatives.
As a creative director, former designer and manager of creative teams, I know how to push creative people to think bigger and go deeper than they are used to in order to develop the most effective solutions.
I used to say to my design staff, “It’s beautiful, but will it sell?”
Event marketing is a little different. Your question would be “Will it resonate with our members?” or “Will it help us sell out this year’s event?”
This is the business world where your organization’s events have to be successful. Not all marketing teams or outside vendors understand how high the stakes are for the organization. I do and I’ve designed and managed million dollar campaigns for organizations similar to yours.
As a slide presentation expert, I know how great visuals can enhance your event.
You’ve spent more than a year working on your event! The visuals your speaker team show at your event can kill your event “mojo!”
Don’t trust your keynote speakers to bring slide visuals that resonate?
Don’t expect your breakout and industry speakers to know how you use your event template to inspire an audience?
Don’t leave anything to chance. From slide design to presentation flow to audience interaction, I teach your content experts to bring their “A” game. I design slides presentations for the best keynote and breakout speakers in the world.
Add Paul’s Experience and Leadership to Your Association Event Marketing:
Highly-trained creative eye
Brainstorm leader and concept evaluator.
10,000+ projects over 25 years
Mentor of marketing and design professionals
Award-winning campaign leader
On-time delivery from vendors and freelance
Seasoned marketing calendar planner
Branding manager and designer